SW Automatisierung GmbH stands for technological solutions that have emerged directly from practical experience in switch cabinet construction. Our company developed from a long-established business that has been planning, wiring, and commissioning complex machine controls and automation projects for mechanical engineering since the 1970s. These decades of experience continue to shape our understanding of quality, reliability, and efficiency to this day.
Dealing with the daily challenges of control cabinet construction led to an early desire to automate and optimize our own processes. As early as the 1980s, we were already working intensively with pre-assembled cables, but quickly reached the limits of external solutions. The result was an in-house development that led to our own automated wire assembly solution – precise, flexible, and exactly tailored to real wiring processes.
What began as an internal tool was developed over time into a mature product concept: the WireTerminal. Today, it is a modern solution that helps control cabinet manufacturers to automatically assemble and label wires and provide them in the correct order. The benefits are clearly measurable: fewer sources of error, greater process reliability, and a significant reduction in wiring times.
Our area of expertise covers the development, production, and continuous refinement of machines, accessories, and components for companies in the industrial sector. We combine practical perspectives from switch cabinet construction with engineering precision and a deep understanding of the requirements of modern manufacturing. All products are created with the aim of making our customers’ work more efficient, economical, and reliable.
As an exhibitor, we present solutions that have been developed in response to real challenges. Our aim is to support companies of all sizes in taking the step towards automated wire assembly – with technologies that have grown out of experience and are built for practical use.



